# UNDO.org

UNDO is a California Department of Public Health program dedicated to ending the influence of Big Tobacco and preventing the harm caused by nicotine addiction, environmental pollution, and industry manipulation.

## Core Mission

- [Our Mission](https://undo.org/our-mission): Learn about our goal to undo the damage—poison, pollution, and prejudice—done by the tobacco industry.
- [Impact](https://undo.org/our-progress): Tracking California's progress in reducing smoking rates, youth vaping, and lung cancer.

## Industry Damage & Education

Explore the specific harms caused by Big Tobacco:

- [Addicting Kids](https://undo.org/addicting-kids): Preventing the industry from using youth as "replacement customers."
- [Death & Disease](https://undo.org/death-disease): Addressing the long-term health consequences of tobacco use.
- [Environmental Destruction](https://undo.org/environmental-destruction): Combating microplastics and toxic waste from tobacco products.
- [Influence, Manipulation & Deceit](https://undo.org/influence-manipulation-deceit): Exposing industry marketing tactics and political influence.
- [Racism & Injustice](https://undo.org/racism-injustice): Highlighting how the industry strategically targets vulnerable communities.

## Get Involved

- [Send a Letter](https://undo.org/contact-us): Voice your concerns to local officials to protect your community.
- [Quit Resources](https://undo.org/quit-now): Access support, including the Kick It California app, to help yourself or others quit nicotine.

## Featured Campaigns

- [The Little Big Lie](https://undo.org/little-big-lie): Addressing the environmental impact of cigarette butts.
- [Nicotine Equals Brain Poison](https://undo.org/nicotine-equals-brain-poison): Understanding the risks of nicotine on developing brains.