A California without Big Tobacco isn’t just possible – it’s already happening.12 Together, we’re undoing the tobacco industry’s epidemic.
Our work brings together concerned Californians who want to protect their community and families from Big Tobacco’s epidemic. From research to community engagement tactics, we’re giving Californians the tools to fight the industry.
We’ve taken bold action and made progress towards ending the tobacco industry’s influence in the last 30 years.345 But the fight’s not over.
The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.2223
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Even for people who don’t use tobacco, there can be deadly consequences.24
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The industry calls kids their “replacement customers.”25 Big Tobacco sentences them to a lifetime of addiction and disease.
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This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.26
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No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.27282930313233
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It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.