you’re not just their customeryou're their lab rat

When you use nicotine pouches or vapes, your body is part of Big Nicotine’s experiment.¹²³⁴⁵⁶⁷⁸⁹¹⁰¹¹¹²¹³¹⁴
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Nicotine execs profit off your addiction. And they don’t have to test the long-term risks of their products. ³⁵¹⁵¹⁶¹⁷¹⁸¹⁹²⁰²¹²²

nicotine is an addictive
poison

Even though nicotine is an extremely addictive poison, the industry has engineered ways to deliver more of it.⁵²³²⁴²⁵²⁶²⁷²⁸²⁹³⁰³¹³²³³³⁴³⁵³⁶

Some popular vapes can have the nicotine of 600 cigarettes.³⁷³⁸³⁹⁴⁰⁴¹

A can of pouches can have 2X the nicotine of a pack of cigarettes.⁴¹⁴²⁴³⁴⁴⁴⁵

Big Nicotine’s goal is the same: rapid addiction.⁵¹⁵¹⁶³¹⁴⁶⁴⁷⁴⁸

WHAT THIS POISON CAN
do to you

nic-sick

Nicotine can cause nausea, vomiting, dizziness, headaches, stomach pain, and a racing heart. It’s actually the nicotine poisoning your body.²⁹⁴⁹

depression& anxiety

Nicotine can deepen depression and amplify anxiety.⁵⁰⁵¹⁵²⁵³⁵⁴ It may seem like your vape or pouch brings relief, but it’s really just the pausing of withdrawal symptoms.⁵⁵⁵⁶⁵⁷

attention

Nicotine interferes with your brain’s ability to pay attention and increases learning difficulties.²³⁴⁷⁵⁸

mood swings

Nicotine can rewire your brain’s reward system, which can increase mood swings and make you feel super ragey between uses.²⁷⁴⁷⁵⁹⁶⁰⁶¹⁶²

the damage:your body

1. Pouches can dim your smile.

Pouches can give you painful mouth lesions, gum disease, and gum recession, which can damage the tissues in your mouth.⁹⁵⁹⁶⁹⁷⁹⁸⁹⁹¹⁰⁰¹⁰¹¹⁰²¹⁰³¹⁰⁴¹⁰⁵

2. Pouches can mess with your gut health.

Pouches may cause stomach issues, including bloating, and painful heartburn.¹⁰⁶¹⁰⁷

3. Pouches can bother the muscle you use to breathe.

Nicotine can irritate your diaphragm, which causes hiccups. This happens so often some people call them “niccups.”¹⁰⁸¹⁰⁹¹¹⁰

4. Pouches can mess with your sleep.

Nicotine pouches can ruin your sleep health with some people complaining of insomnia and increased daytime sleepiness.¹¹¹¹¹²

5. Pouches may be contributing to your bad breath.

The constant gum irritation and bacteria from pouches can contribute to bad breath.¹⁰¹¹⁰²¹⁰³¹⁰⁴¹⁰⁵¹¹³¹¹⁴¹¹⁵

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your body, theirexperiment

Each use makes you part of an experiment with your health at stake.

see pouchrisks

see vaperisks

the damage:your body

1. Vaping has led to collapsed lungs.

Vaping might feel like a harmless habit, but it’s a major risk – especially to your lungs. It has led to collapsed lungs, lung scarring, and other serious injury.^{64656667686970717273} Read about people sharing their experiences on TikTok.

2. Regular vaping is linked to lower physical fitness.

It isn’t just a "bad habit" – it’s a direct hit to your lungs’ ability to power your body through a game, a workout, or even a walk.⁷⁴

3. Vaping can mess with your sleep.

Vaping nicotine can ruin your sleep health. Many young people who vape complain of sleep issues compared to people who don’t vape.⁷⁵⁷⁶

4. Vaping chokes your blood flow.

It’s not just your lungs. Vaping can cause damage to your blood vessels, increasing your risk of heart disease.⁷⁷

5. Vaping can mean inhaling cancer-causing chemicals.

What you're actually inhaling can include arsenic, lead, and formaldehyde, among others. And those chemicals are just the ones we know about.⁴⁷⁷⁸⁷⁹⁸⁰⁸¹⁸²⁸³⁸⁴⁸⁵⁸⁶⁸⁷⁸⁸⁸⁹⁹⁰⁹¹⁹²⁹³⁹⁴

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Ready? let's do this

Download the free Kick It California app to get real-time support.

TOUR THE APP

If you’re ready to quit, you don’t have to do it alone. Kick it California offers free tools and support to help you quit nicotine. Use the free quit app to build a personalized plan, track your progress, manage cravings, and get support along the way.

Prefer to talk to someone? Text “Quit Vaping” to 66819 to connect with a Quit Coach or call 1-800-300-8086 for free support.

Visit the website

From harm to health

What happens to your body when you quit vaping and leave Big Nicotine’s lab?¹¹⁶

20 MINUTES

Heart rate and blood pressure drop. Let the healing begin.

24 HOURS

Oxygen levels in your blood rise to normal.

2-3 DAYS

Nicotine is out of your system. Smell and taste start to improve.

1 WEEK

Withdrawal symptoms like headaches, mood swings, and increased hunger will go away.

1-9 MONTHS

Blood circulation and energy levels improve, which means exercise is now easier.

1-5 YEARS

Lower risk of heart disease and stroke.

10 YEARS

Your health risks are now nearly the same as a person who never vaped.

Want more ways to show up?

See resources

Be a good
listener

Ask your friend if they’re ready to quit – don’t give a lecture. Listen to what their biggest hurdles are and be a safe space for them to vent.

Hang in a
safe zone

Certain places can trigger feelings to use – make plans in new places to keep your friend from getting triggered. Keep gum handy to help your friend crush a craving on the spot.

be patient

Quitting nicotine is a beast, and it takes time. Expect mood swings and don’t take them personally. Keep showing up and show them they’re not in it alone.