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A California without Big Tobacco isn’t just possible, it’s already happening

Two California cities have ended the sale of tobacco products12

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I don’t sell vapes. No profit is worth that ugliness.”

MARIA — LOS ANGELES, CA

A convenience store owner protects her family and her neighborhood by not selling vapes.

Big Tobacco is targeting us. So we’re targeting them back.”

LAYLA, GALIA, and LIZZIE — SAN DIEGO, CA

Three high schoolers channel their outrage about nicotine harms into anti-tobacco advocacy.

I started vaping to try to deal with stress. I quit because of my son.”

ISAIAH — LOS ANGELES, CA

A young soldier started vaping to try to cope with stress in the military – and quit to be a better role model for his son.

We tackled vaping head-on. It’s the only way we know.”

COACH SANCHEZ — REDDING, CA

When Coach Sanchez learned his players were vaping, he recruited their families to help raise the standards on and off the field.

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Big Tobacco’s Fantasyland

The tobacco and nicotine industry promises vaping is “safer.”34 Yet they can contain cancer-causing chemicals like arsenic, lead, and formaldehyde.5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Time to wake up.

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Exhale

As two cities end tobacco sales, and smoking and lung cancer rates drop, a California without Big Tobacco is already happening.12222324

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Nicotine Equals Brain Poison

Nicotine is an extremely addictive poison and neurotoxin that is especially dangerous for young people’s developing brains.2526272829

Featured campaigns

The Little Big Lie

Cigarette butts are made of microplastics – tiny toxic fibers that pollute our environment and could harm us all.30313233

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Flavored tobacco is out. Saving lives is in.

A new law ends the sale of most flavored tobacco products, including vapes and menthol cigarettes, and helps protect all Californians from a lifetime of deadly addiction – especially our kids.343536

Tobacco industry’s damage

The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.3738

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Even for people who don’t use tobacco, there can be deadly consequences.39

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The industry calls kids their “replacement customers.” Big Tobacco sentences them to a lifetime of addiction and disease.40

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This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.41

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No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.30323342434445

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Protect the people and places you love

It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.

Send a letter

Voicing your concerns to your local officials makes a difference.

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Together CA is undoing Big Tobacco’s deadly epidemic. We can:

  • Ensure kids grow up w/out the industry’s poison
  • End deadly secondhand smoke exposure for good
  • Eliminate tobacco product toxic waste in our communities
  • Ensure diverse communities aren’t exploited
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Dear Mayor,
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When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.

Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.

Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership we can undo Big Tobacco’s deadly epidemic.

Sincerely,

34488

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Stop the tobacco industry from destroying the people and places I love
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When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.

Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.

Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership, we can undo Big Tobacco’s deadly epidemic.
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You've joined {count} others who have contacted local officials statewide. Making your voice heard makes a difference. Thank you!