A California without Big Tobacco isn’t just possible, it’s already happening
Featured campaigns
Don’t be Big Nicotine’s lab rat.
Young people are the industry’s lab rats, experiencing firsthand the health impacts they were never warned about.
Featured campaigns
Exhale
As four cities end tobacco sales, and smoking and lung cancer rates drop, a California without Big Tobacco is already happening.1234567
Featured campaigns
Nicotine Equals Brain Poison
Nicotine is an extremely addictive poison and neurotoxin that is especially dangerous for young people’s developing brains.89101112
Featured campaigns
The Little Big Lie
Cigarette butts are made of microplastics – tiny toxic fibers that pollute our environment and could harm us all.13141516
We tackled vaping head-on. It’s the only way we know.”
When Coach Sanchez learned his players were vaping, he recruited their families to help raise the standards on and off the field.
Big Tobacco is targeting us. So we’re targeting them back.”
Three high schoolers channel their outrage about nicotine harms into anti-tobacco advocacy.
It became really embarrassing to be the only one smoking.”
Frankie uses cigarettes to help her fit in – and quits when her addiction leaves her feeling like an outcast.
I don’t sell vapes. No profit is worth that ugliness.”
A convenience store owner protects her family and her neighborhood by not selling vapes.
It’s something that pulls you in and it lies to you. It makes you feel maybe better for a short moment but it’s gonna ultimately just take a toll on you.”
Flavored tobacco is out. Protecting youth is in.
Californians voted to end the sale of most flavored tobacco products to protect our youth from a lifetime of addiction.810171819 It's a huge step forward, but many of these products are still sold illegally in our communities.20
In the news
Dr. Bonnie Halpern-Felsher on How Big Nicotine Targets Young People
Opinion: Big Tobacco Is Back. California Can’t Afford to Blink
Ross expands tobacco regulations to full sales ban
The Dangers of America's Nicotine Boom
Santa Cruz County, California to implement ban on filtered cigarettes in 2027
Urged on by LGBTQ+ Activists, California Cities Weigh Stricter Smoking Rules
Santa Rosa approves ban on e-cigarette, flavored tobacco sales
Yurok Join War on Tobacco with unprecedented policy
Smoking Rates Fell After a Ban On Menthol Cigarettes
Supreme Court leaves California’s ban on flavored cigarettes in place
California’s Anti-Smoking Push Spurs Big Savings on Health Costs
Voters approve California law banning flavored tobacco
Explore the tobacco industry’s damage
The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.2122
Learn more
Even for people who don’t use tobacco, there can be deadly consequences.23
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The industry calls kids their “replacement customers.” Big Tobacco sentences them to a lifetime of addiction and disease.24
Learn more
This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.25
Learn more
No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.13141526272829
Learn more
Protect the people and places you love
It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.
Send a letter
Voicing your concerns to your local officials makes a difference.
Send a tweet
Together CA is undoing Big Tobacco’s deadly epidemic. We can:
- Ensure kids grow up w/out the industry’s poison
- End deadly secondhand smoke exposure for good
- Eliminate tobacco product toxic waste in our communities
- Ensure diverse communities aren’t exploited
Ready? let's do this
TOUR THE APP
If you’re ready to quit, you don’t have to do it alone. Kick it California offers free tools and support to help you quit nicotine. Use the free quit app to build a personalized plan, track your progress, manage cravings, and get support along the way.
Prefer to talk to someone? Text “Quit Vaping” to 66819 to connect with a Quit Coach or call 1-800-300-8086 for free support.
Visit the website
Send a letter
Enter your name and select your location. Then click OPEN MY EMAIL to send the note below.
To Whom It May Concern,
My name is
from
When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership we can undo Big Tobacco’s deadly epidemic.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership we can undo Big Tobacco’s deadly epidemic.
Sincerely,
36938
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Stop the tobacco industry from destroying the people and places I love
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When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership, we can undo Big Tobacco’s deadly epidemic.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership, we can undo Big Tobacco’s deadly epidemic.
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You've joined {count} others who have contacted local officials statewide. Making your voice heard makes a difference. Thank you!