Quit now
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Flavored tobacco? Nope, not in our state.

Californians stood together and said no to Big Tobacco’s favorite tactic of using flavored tobacco to addict people to nicotine. No more kid-friendly flavors like Banana Ice, strawberry, and mint masking the harsh taste of tobacco. No more deadly targeting of Black communities with menthol cigarettes. No more flavored chemicals damaging our lungs. California retailers are now prohibited from selling most flavored tobacco products, including vapes and menthol cigarettes. And now is the perfect time for those who vapes or use menthol cigarettes to quit. Anyone looking to quit using tobacco products can visit KickItCA.org to get free quitting help.

What this means for you
New law for tobacco retailers

Retailers, read this

The new California flavored tobacco ban makes it illegal to sell most flavored tobacco products, including vapes and menthol cigarettes. Follow the law to avoid fines – and save lives.

Follow the law
Kick It California

California is quitting flavored tobacco, you can too

Selling flavored tobacco products is now prohibited, so there’s never been a better time to quit. We use science-based strategies and free, personalized coaching to help you kick nicotine in any form.

Start your quitting journey now

CA law protects kids from deadly tobacco products

California voters ended the sale of most flavored tobacco products, including vapes. It’s great news, because limiting access to tobacco products means kids are less likely to start vaping – or get addicted. If your child is ready to quit, we can help.

Vaping facts and quitting support

New law protects thousands of Black lives

California’s new flavored tobacco law focuses on tobacco retailers – not people who use, purchase, or possess flavored tobacco products, including menthol cigarettes.

How the flavored tobacco law affects you

California quits flavored tobacco

California’s new ban on selling most flavored tobacco products makes it much harder for Big Tobacco to use enticing flavors to addict people with its deadly products.
Speak up

With this age group, the long-term impact that nicotine has on adolescent brain development is of particular concern.”

State Health Officer — California

At first, I thought the flavor ban would hurt my business, but it hasn’t. Not selling flavors has made running my business easier.”


There are too many flavors to count, there are endless amounts that you can get.”

AJ — California teen

In addition to addiction, nicotine can increase anxiety, irritability, mood swings and learning difficulties.”

Dr. Pam Ling
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Now is the time to quit.

Kick It California is a free program that helps Californians kick smoking, vaping, and smokeless tobacco with the help of proven, science-based strategies.