Big Tobacco’s deadly mission: Make kids the customers of the future
The tobacco industry uses fun, enticing flavors to mask the harshness of tobacco and to hide the high nicotine levels, duping kids into thinking vaping is safe and sentencing them to a lifetime of addiction.15 Blue Razz and Banana Ice may sound harmless, but these candy-flavored vapes contain concentrated nicotine salts16 and are incredibly dangerous for developing brains.17 And teens who vape are 3x more likely to smoke cigarettes in/after a year.18
Tobacco industry’s damage
The tobacco industry currently spends billions each year on slick marketing tactics1 and political influence2 so they can profit off death and disease.
- OpenSecrets. Industry Profile: Tobacco. Opensecrets.org. https://www.opensecrets.org/federal-lobbying/industries/summary?cycle=2021&id=A02. Accessed March 16, 2022.
- RJ Reynolds. Younger Adult Smokers: Strategies and Opportunities. https://www.industrydocuments.ucsf.edu/docs/rkvk0045. 1984 February 29.
- Break Free From Plastic. Branded Vol. III: Demanding corporate accountability for plastic pollution. 2020.
- Governor Newsom Signs Legislation Making California First in the Nation to Ban Toxic Chemicals in Cosmetics [press release]. gov.ca.gov. https://www.gov.ca.gov/2020/09/30/governor-newsom-signs-legislation-making-california-first-in-the-nation-to-ban-toxic-chemicals-in-cosmetics/. Published September 30, 2020. Accessed March 23, 2022.
- Landmark California law bans 'forever chemicals' in products for infants, children [press release]. ewg.org. https://www.ewg.org/news-insights/news-release/2021/10/landmark-california-law-bans-forever-chemicals-products-infants. Published October 5, 2021. Accessed March 23, 2022.
- Kirkham C. Juul disregarded early evidence it was hooking teens. Reuters. https://www.reuters.com/investigates/special-report/juul-ecigarette/. Published November 5, 2019. Accessed February 4, 2020.