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110
Number of Californians who die every day as a result of the tobacco industry. For every death, 30 more people suffer from tobacco-related diseases – even if they don’t use tobacco.
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72%
Because of the tobacco industry’s aggressive targeting, price promotion, discounting, and couponing, 72% of people who smoke reside in lower-income communities.

Explore the tobacco industry’s damage

The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.1516

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Even for people who don’t use tobacco, there can be deadly consequences.17

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The industry calls kids their “replacement customers.”18 Big Tobacco sentences them to a lifetime of addiction and disease.

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This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.19

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No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.20212223242526

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Hold the industry accountable

California has already protected people from other harmful products, and it's time to hold the tobacco industry to the same standards.

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UNDO fights Big Tobacco's deadly epidemic with bold campaigns for healthier California communities.
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