How you see you
How Big Tobacco sees you
We don’t smoke the sh*t. We just sell it. We reserve that right for the young, the poor, the black and the stupid.
— R.J. Reynolds executive
Big Tobacco gave $75,000 to the Hispanic American Chamber of Commerce to mail 92,000 letters urging businesses to protest tobacco tax increases.
A Tobacco executive stated that Asian American populations would be a profitable target due to “this community being generally predisposed toward smoking.”
In 1995, a tobacco company created a targeted marketing plan for Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ+) communities called “Project SCUM.”
Big Tobacco warps rural masculine ideals by depicting rugged images of cowboys, hunters, and racecar drivers in their advertising, making people living in rural communities some of Big Tobacco’s best customers.