The tobacco industry: targeted discrimination and prejudice
The tobacco industry pretends to care about social justice, civil rights, and cultural issues to convince specific communities15161718 – like Black and Hispanic, LGBTQIA+, and low-income – that Big Tobacco’s on their side. In fact, they use predatory and manipulative marketing and even gave out free products to hook communities on their deadly products.19 The industry’s strategies, which are rooted in racism, homophobia, and discrimination, disproportionately harm historically excluded populations.
Tobacco industry’s damage
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- R.J. Reynolds. Younger Adult Smokers: Strategies and Opportunities. https://www.industrydocuments.ucsf.edu/docs/rkvk0045. 1984 February 29.
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- Governor Newsom Signs Legislation Making California First in the Nation to Ban Toxic Chemicals in Cosmetics [press release]. gov.ca.gov. https://www.gov.ca.gov/2020/09/30/governor-newsom-signs-legislation-making-california-first-in-the-nation-to-ban-toxic-chemicals-in-cosmetics/. Published September 30, 2020. Accessed March 23, 2022.
- Landmark California law bans 'forever chemicals' in products for infants, children [press release]. ewg.org. https://www.ewg.org/news-insights/news-release/2021/10/landmark-california-law-bans-forever-chemicals-products-infants. Published October 5, 2021. Accessed March 23, 2022.
- Centers for Disease Control and Prevention. Tobacco Industry Marketing. cdc.gov. https://www.cdc.gov/tobacco/data_statistics/fact_sheets/tobacco_industry/marketing/index.htm. Reviewed May 14, 2021. Accessed March 15, 2022.
- Yerger VB, Malone RE. African American leadership groups: smoking with the enemy. Tob Control. 2002;11(4):336–345. doi:10.1136/tc.11.4.336.
- Campaign for Tobacco-Free Kids. Tobacco Use and Hispanics. tobaccofreekids.org. https://www.tobaccofreekids.org/assets/factsheets/0134.pdf. Published December 20, 2021. Accessed March 24, 2022.
- Truth Initiative. How tobacco companies use experiential marketing. truthinitiative.org. https://truthinitiative.org/research-resources/tobacco-industry-marketing/how-tobacco-companies-use-experiential-marketing. Published June 26, 2018. Accessed March 15, 2022.
- Tobacco Control Legal Consortium. Evans v. Lorillard: A Bittersweet Victory Against the Tobacco Industry. https://www.publichealthlawcenter.org/sites/default/files/resources/tclc-Evans-v-Lorillard-case-study-2016.pdf. Updated August 2016. Accessed September 17, 2020.
- Robinson RG, Sutton CD, James DA, Orleans CT. Pathways to Freedom: Winning the Fight against Tobacco. Department of Health and Human Services, Centers for Disease Control and Prevention: Atlanta, GA; 2003.
- Primack BA, Bost JE, Land SR, Fine MJ. Volume of tobacco advertising in African American markets: systematic review and meta-analysis. Public Health Rep. 2007;122(5):607-15.
- Resnick EA, Jackson KL, Barker DC, Chaloupka FJ. Cigarette Pricing Differs by U.S. Neighborhoods—A BTG Research Brief. Chicago, IL: Bridging the Gap Program, Health Policy Center, Institute for Health Research and Policy, University of Illinois at Chicago, 2012.
- Lee JG, Henriksen L, Rose SW, Moreland-Russell S, Ribisl KM. A Systematic Review of Neighborhood Disparities in Point-of-Sale Tobacco Marketing. Am J Public Health. 2015;105(9):e8-18.