YOU’RE NOT JUST THEIR CUSTOMER
YOU’RE THEIrlab rat

When you use nicotine pouches or vapes, your body is part of Big Nicotine’s experiment.1​2​3​4​5​6​7​8​9​10​11​12​13​14
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Nicotine execs profit off your addiction. And they don’t have to test the long-term risks of their products. 3​5​15​16​17​18​19​20​21​22

Explore the experiment.

what isbig nicotine?

Big Nicotine is the growing group of companies profiting off your nicotine addiction.

What they don’t tell you

NICOTINE IS AN addictivepoison

Even though nicotine is an extremely addictive poison, the industry has engineered ways to deliver more of it.5​23​24​25​26​27​28​29​30​31​32​33​34​35​36

Some popular vapes can have the nicotine of 600 cigarettes.3738394041

A can of pouches can have 2X the nicotine of a pack of cigarettes.4142434445

Big Nicotine’s goal is the same: rapid addiction5​15​16​31​46​47​48
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what this poison cando to you

nic-sick

Nicotine can cause nausea, vomiting, dizziness, headaches, stomach pain, and a racing heart. It’s actually the nicotine poisoning your body.29​49

1

depression
& anxiety

Nicotine can deepen depression and amplify anxiety.50​51​52​53​54 It may seem like your vape or pouch brings relief, but it’s really just the pausing of withdrawal symptoms.55​56​57

2

Attention

Nicotine interferes with your brain’s ability to pay attention and increases learning difficulties.23​47​58

3

Mood swings

Nicotine can rewire your brain’s reward system, which can increase mood swings and make you feel super ragey between uses.274759606162

4

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Are you one of Big Nicotine’slab rats?

Nicotine addiction is how they keep you trapped. Any of these signs feel familiar?

  • Cravings are stronger and more frequent.45963
  • The floor of your car is littered with pouch cans or empty vapes.
  • Previous amounts no longer satisfy.4265559
  • Laying off makes you ragey at times.6162
  • You’re feeling the “I need a hit” panic.525354
  • You keep trying to stop but it’s not working.

the damage:your body

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1. Pouches can dim your smile.

Pouches can give you painful mouth lesions, gum disease, and gum recession, which can damage the tissues in your mouth.9596979899100101102103104105

2. Pouches can mess with your gut health.

Pouches may cause stomach issues, including bloating, and painful heartburn.106107

3. Pouches can bother the muscle you use to breathe.

Nicotine can irritate your diaphragm, which causes hiccups. This happens so often some people call them “niccups.”108109110

4. Pouches can mess with your sleep.

Nicotine pouches can ruin your sleep health with some people complaining of insomnia and increased daytime sleepiness.111112

5. Pouches may be contributing to your bad breath.

The constant gum irritation and bacteria from pouches can contribute to bad breath.101102103104105113114115

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YOUR BODY, THEIR
EXPERIMENT

Each use makes you part of an experiment with your health at stake.

see pouch
risks

see vape
risks

What quitting looks like

the damage:your body

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1. Vaping has led to collapsed lungs.

Vaping might feel like a harmless habit, but it’s a major risk – especially to your lungs. It has led to collapsed lungs, lung scarring, and other serious injury.64656667686970717273

2. Regular vaping is linked to lower physical fitness.

It isn’t just a "bad habit" – it’s a direct hit to your lungs’ ability to power your body through a game, a workout, or even a walk.74

3. Vaping can mess with your sleep.

Vaping nicotine can ruin your sleep health. Many young people who vape complain of sleep issues compared to people who don’t vape.7576

4. Vaping chokes your blood flow.

It’s not just your lungs. Vaping can cause damage to your blood vessels, increasing your risk of heart disease.77

5. Vaping can mean inhaling cancer-causing chemicals.

What you're actually inhaling can include arsenic, lead, and formaldehyde, among others. And those chemicals are just the ones we know about.47​78​79​80​81​82​83​84​85​86​87​88​89​90​91​92​93​94

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QUIT THEEXPERIMENT

Escaping nicotine addiction means reclaiming your health, your money, and your confidence.‍

Whether you’re ready to quit today or just looking for a way out, find the free tools and support you need to leave Big Nicotine’s lab for good.

What quitting looks like

From harm to health

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What happens to your body when you quit vaping and leave Big Nicotine’s lab?116

20 MINUTES

Heart rate and blood pressure drop. Let the healing begin.

24 HOURS

Oxygen levels in your blood rise to normal.

2-3 DAYS

Nicotine is out of your system. Smell and taste start to improve.

1 WEEK

Withdrawal symptoms like headaches, mood swings, and increased hunger will go away.

1-9 MONTHS

Blood circulation and energy levels improve, which means exercise is now easier.

1-5 YEARS

Lower risk of heart disease and stroke.

10 YEARS

Your health risks are now nearly the same as a person who never vaped.

From vape harm
to health

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What happens to your body when you quit vaping and leave Big Nicotine’s lab?116

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Ready?
let's do this

Download the free Kick It California app to get real-time support.

WHAT TO EXPECT WHEN you quit

WHAT TO EXPECT WHENyou quit

If you can push through the first week, you’re well on your way out of Big Nicotine’s experiment.

  • Cravings will hit hard, but they’ll fade.
  • Your moods will reset as your brain recovers.
  • Good days start to outnumber bad days.
  • You learn to move past your triggers.
  • You can feel your breathing improve.
  • That "I’ve got this" vibe gets stronger. 
  • You stop living your life around the next hit.

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Not quite ready yet?

When your reason to quit really matters to you, you’re more likely to succeed. Here’s why others like you say they quit.

Find your why:
For better health
To save money
To be a better role model
To take back control from Big Nicotine
What speaks to you?

Want to help a friend quit?
How to have their back

Want more ways to show up?

See resources

Arrow right

Be a good
listener

Ask your friend if they’re ready to quit – don’t give a lecture. Listen to what their biggest hurdles are and be a safe space for them to vent.

Hang in a
safe zone

Certain places can trigger feelings to use – make plans in new places to keep your friend from getting triggered. Keep gum handy to help your friend crush a craving on the spot.

be patient

Quitting nicotine is a beast, and it takes time. Expect mood swings and don’t take them personally. Keep showing up and show them they’re not in it alone.

WANT MORE WAYS TO SHOW UP?

See resources

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heal your headspace

Nicotine can wreak havoc on your mental health. Make sure you’re getting the help you need.

You are not alone.
Access free one-on-one help anytime you need it.

 988 Suicide & Crisis Lifeline

Connect with coaches and peers in this app for people aged 13-25. Free, no insurance needed.

Soluna App

Suicidal thoughts, addiction, anxiety, pain, grief? We’ve been where you are and can help.

Now Matters Now

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Join the UNDO social community

Follow along and engage with our channels for inspiring content, resources, and more.

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