Our mission
A California without Big Tobacco isn’t just possible – it’s already happening.12
As a program of the California Department of Public Health, UNDO is one of the nation’s leading public health programs – fighting to end Big Tobacco’s deadly epidemic in California. We work every day to undo the tobacco industry’s damage and restore health and wellness to every Californian. Because we all deserve to live in healthy communities with clean air and water, and free from the tobacco industry’s death, disease, and toxic waste.345678 And kids should be able to grow up without Big Tobacco poisoning their future.
For more than 30 years, California has been a forerunner in the fight against Big Tobacco.91011 When we act, others follow. But we aren’t at the finish line yet.
Through our community engagement, addiction interventions, research, and bold public education campaigns, UNDO works every day to support California communities in building a healthier future. Together, our goals are to:
- Eliminate Big Tobacco’s influence in California on our laws, our politicians, and our economy
- End the tobacco epidemic in California by helping people quit and by disrupting the industry’s efforts to retain customers and addict new ones
- Free all California communities from Big Tobacco’s products, toxic waste, and secondhand smoke by making the tobacco industry’s products less desirable, acceptable, and accessible.
A California without Big Tobacco isn’t just possible – it’s already happening.12 Together, California is undoing Big Tobacco’s deadly epidemic – join us.
Our work makes an impact
1 million +
lives saved12131415
4 California cities
have ended the sale of tobacco products1161718
52% decrease
in lung cancer rates in California19
Our Progress
30 years of progress ending Big Tobacco’s epidemic together
Big Tobacco entered the 2020s on its back foot, thanks to the state following the actions taken by everyday Californians rallying together to protect their local communities.
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Big Tobacco is targeting us. So we’re targeting them back.”
Three high schoolers channel their outrage about nicotine harms into anti-tobacco advocacy.
We tackled vaping head-on. It’s the only way we know.”
When Coach Sanchez learned his players were vaping, he recruited their families to help raise the standards on and off the field.
I started vaping to try to deal with stress. I quit because of my son.”
A young soldier started vaping to try to cope with stress in the military – and quit to be a better role model for his son.
I don’t sell vapes. No profit is worth that ugliness.”
A convenience store owner protects her family and her neighborhood by not selling vapes.
Explore
Our work
Our work brings together concerned Californians who want to protect their community and families from Big Tobacco’s epidemic. From community engagement to education campaigns to research and reports, we’re giving Californians the tools to fight the industry.
Our progress
We’ve taken bold action and made progress towards ending the tobacco industry’s influence in the last 30 years.91011 But the fight’s not over.
Our impact
More than one million lives saved.12131415 A California without Big Tobacco isn’t just possible – it’s already happening.116
Explore the industry's damage
The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.2021
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Even for people who don’t use tobacco, there can be deadly consequences.22
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The industry calls kids their “replacement customers."23 Big Tobacco sentences them to a lifetime of addiction and disease.
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This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.24
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No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.25262728293031
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Ready? let's do this
TOUR THE APP
If you’re ready to quit, you don’t have to do it alone. Kick it California offers free tools and support to help you quit nicotine. Use the free quit app to build a personalized plan, track your progress, manage cravings, and get support along the way.
Prefer to talk to someone? Text “Quit Vaping” to 66819 to connect with a Quit Coach or call 1-800-300-8086 for free support.
Visit the website
undo.org
Fighting to end the influence of big tobacco in California - UNDO.org
As your read this the tobacco industry is destroying the people and places we love and they spend billions to convince us it’s normal.
