Our mission

A California without Big Tobacco isn’t just possible – it’s already happening.¹²

As a program of the California Department of Public Health, UNDO is one of the nation’s leading public health programs – fighting to end Big Tobacco’s deadly epidemic in California. We work every day to undo the tobacco industry’s damage and restore health and wellness to every Californian. Because we all deserve to live in healthy communities with clean air and water, and free from the tobacco industry’s death, disease, and toxic waste.³⁴⁵⁶⁷⁸ And kids should be able to grow up without Big Tobacco poisoning their future.

For more than 30 years, California has been a forerunner in the fight against Big Tobacco.⁹¹⁰¹¹ When we act, others follow. But we aren’t at the finish line yet.

Through our community engagement, addiction interventions, research, and bold public education campaigns, UNDO works every day to support California communities in building a healthier future. Together, our goals are to:

Eliminate Big Tobacco’s influence in California on our laws, our politicians, and our economy
End the tobacco epidemic in California by helping people quit and by disrupting the industry’s efforts to retain customers and addict new ones
Free all California communities from Big Tobacco’s products, toxic waste, and secondhand smoke by making the tobacco industry’s products less desirable, acceptable, and accessible.

A California without Big Tobacco isn’t just possible – it’s already happening.¹² Together, California is undoing Big Tobacco’s deadly epidemic – join us.

I started vaping to try to deal with stress. I quit because of my son.”

ISAIAH — LOS ANGELES, CA

A young soldier started vaping to try to cope with stress in the military – and quit to be a better role model for his son.

We’re reclaiming our culture back from Big Tobacco.”

ANNELIA — YUROK TRIBE – YUROK COUNTRY, CA

A Native American woman helps her community reclaim and protect their sacred tobacco traditions from Big Tobacco.

We tackled vaping head-on. It’s the only way we know.”

COACH SANCHEZ — REDDING, CA

When Coach Sanchez learned his players were vaping, he recruited their families to help raise the standards on and off the field.

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Our work makes an impact

1 million +

lives saved¹²¹³¹⁴¹⁵

2 California cities

have ended the sale of tobacco products¹²

42% decrease

in lung cancer rates in California¹⁶

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Our work

Our work brings together concerned Californians who want to protect their community and families from Big Tobacco’s epidemic. From community engagement to education campaigns to research and reports, we’re giving Californians the tools to fight the industry.

Learn about our work